Pete
Hawkes

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Verge

Verge : Word Poetry

Meyer & Liechty and Brand Experience Lab approached me to create an interactive installation for the OgilvyOne Global Digital Summit at the Guggenheim Museum in New York City. The project explores the customization of user interfaces. The user takes a simple, intuitive survey and an immersive environment of word poetry is created from their responses and the letters of their name. Each user experience is unique and personal.

INTERACTION DESIGN, CODE: PETE HAWKES
3D ENVIRONMENT: JARED TARBELL’S TEXT.SPACE
CREATIVE DIRECTION: MEYER & LEICHTY / BRAND EXPERIENCE LAB
2004

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