The Geeko Builder allows users to create and customize their own Linux mascot as part of a larger campaign by Novell to promote its involvement in the Linux community. The builder interface combines over 280 props, body parts, clothing items, backgrounds, and other accessories—many of which are colorable. Registered users save individual creations and then vote on their favorite Geekos from a collective gallery.
A robust, PHP-based backend dynamically creates avatars and desktop backgrounds for downloading and sharing using ImageMagick. The site is localized into 10 different languages and ties directly into social networking and merchandizing sites. Two years after the initial launch users are still adding new Geekos to the database which holds more than 8000 Geekos.